PopUpArena were appointed by agency Kru Live and Microscooter to design a PopUpTrack system that showcased the Microscooter range of products. The PopUpTrack required a compromise for simplicity to store and transport on the road but then once installed had a high production impact for user experience at a range of venues from public parks, seaside promenades and indoors.
Working with the excellent ambassador team at Kru Live, the PopUpTrack toured to a number of UK festivals over the summer months.
