Mobile Sports Arena System
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The Team

Michael Milne-Home, Founder and Managing Director

Michael is a designer with over 30 years of corporate and product design and marketing experience. He created the PopUpArena concept in 2007 and has been the driving force behind the development of the product and establishment of the business. He is passionate about the benefits of sport as part of a balanced life and he continues to play hockey in the Wessex Supervets League (capt of Haslemere) and real tennis (Hampton Court). 


Guy Bracewell, Director

An action orientated leader with over 30 years experience in account management within both the events industry and also senior roles within the digital marketing sector. His energy and focus is to ensure that all PopUpArena projects are developed, managed and installed on time to the highest production standards.


Alistair Simpson, Senior Team Leader

A fully quaified fitness instructor with energy, care and attention to detail, Ali provides the lead on the physical delivery of the PopUpArena projects. 


Steve Mitchell, Associate Consultant 

Steve currently works independently, advising and supporting organisations around initiatives related to people, learning and talent development. He is a respected leader in this area and is well connected across all areas of the sport and leisure industry. Having previously worked for SkillsActive, the Sector Skills Council for Active Leisure, Learning and Well-being for 10 years.


Natasha Walker, Associate Consultant International Territories

Natasha leads on the development of our international territories having already established herself assisting various European businesses access the Middle East markets. In 2015 Natasha led the PopUpArena delegation to Australia & New Zealand to research and network with Major Event opportunities.


PopUpCrew Recruitment

With each new year we look to recruit and develop new seasonal PopUpCrew members to our event team. If you are looking for temporary work from March to September please contact Guy either by mobile 07966 201751 or email


The PopUpArena Team ....................