NFL Fan Engagement

In November PopUpArena supported sports event agency Wasserman in turning London's Regent Street into an American football zone for the day. The event attracted over 500,000 fans and in amongst the fun was the NFL Lab where PUA installed the 10 yard dash. This same drill zone was then re-located and re-configured outside Wembley Stadium as part of the official tailgate party for 40,000 ticket holders.