In the early hours of the May Bank Holiday morning, PopUpArena installed a unique sight at London's Horse Guards as British Athletics announced the 2014 Sainsbury's Anniversary Games to be held in this iconic venue. PopUpArena built a long jump feature with an IAAF approved sand pit and 40m elevated runway. Working with media agency ICON and featuring Olympic Games gold medallist Greg Rutherford, the working set had to be constructed and then removed "without trace" within a 4.5 hour window.
The images were released worldwide later that day.
